The Pacific turned ominously glossy during a Santa Ana period, and one woke in the night troubled not only by the peacocks screaming in the olive trees but by the eerie absence of surf. The heat was surreal. The sky had a yellow cast, the kind of light sometimes called EARTHQUAKE WEATHER…  “On nights like that,” Raymond Chandler once wrote about the Santa Anas, “every booze party ends in a fight. Meek little wives feel the edge of the carving knife and study their husbands’ necks. ANYTHING CAN HAPPEN.”  I did not know then that there was any basis for the effect it had on all of us, but it turns out to be another of those cases in which science bears out folk wisdom.

-JOAN DIDION

Earthquake Weather is a Creative Strategy and Production studio that specializes in ideating, planning, design, and execution of special projects and content in the patchwork worlds of fashion, music, entertainment, sports, and art. We maintain a global network of provocateurs who bristle at convention, engineer tailor-made campaigns and experiences that deliver lasting impressions, increase visibility, and provide a springboard for growth into new and existing markets. We don’t chase culture; we make it.